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  • Consumer Behavior: Buying, Having, and Being, 14th Edition Ebook

Consumer Behavior: Buying, Having, and Being, 14th Edition Ebook

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This is the 14th edition of the comprehensive textbook 'Consumer Behavior: Buying, Having, and Being' by Michael R. Solomon and Cristel Antonia Russell. The text explores the fundamental principles of consumer psychology, covering topics such as perception, motivation, identity, social influence, and cultural impact on buying habits. This resource is essential for students studying marketing, business, and consumer research. It provides a structured look at how individuals and groups interact with products and the marketplace.

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  • Uploaded

    30 September 2026

  • Updated

    07 October 2026

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    ebooks

  • Tags

    consumer behavior marketing consumer psychology buying habits market research solomon business studies

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